Privacy policy

PERSONAL DATA PROCESSING AND PROTECTION POLICY

Last updated: August 22, 2026

  1. DATA CONTROLLER

The controller responsible for processing personal data is:

Legal name: Grupo S4P S.A.S.
Brand: WUFTREK
Tax ID (NIT): 901.685.204
Address: Calle 44 A Norte # 4 N 65, La Flora neighborhood, Santiago de Cali, Valle del Cauca, Colombia.
Email: info@wuftrek.com
WhatsApp: +57 316 253 5082
Website: https://wuftrek.com/en
Department responsible for inquiries and complaints: WUFTREK Customer Service.

  1. PURPOSE AND SCOPE

This Policy explains how WUFTREK collects, stores, uses, circulates, transmits, updates, and deletes personal data.

It applies to visitors to www.wuftrek.com, customers, registered users, people who submit inquiries, subscribers, promotion participants, warranty claimants, people who post reviews, business prospects, and anyone who completes a WUFTREK form.

Personal data will be processed in accordance with the Political Constitution of Colombia, Law 1581 of 2012, Decree 1074 of 2015, and all other applicable personal data protection regulations.

  1. DATA PROCESSING PRINCIPLES

WUFTREK will process personal data in accordance with the principles of legality, purpose limitation, freedom, accuracy, transparency, restricted access and circulation, security, and confidentiality.

Information will be used only for legitimate, disclosed purposes related to WUFTREK's operations.

  1. PERSONAL DATA WE MAY PROCESS

Depending on the data subject's relationship with WUFTREK, we may process the following categories:

Identification data:

  • First and last name.

  • Type and number of identification document, when required for invoicing, identity verification, claims, or legal compliance.

Contact and delivery data:

  • Email address.

  • Telephone or WhatsApp number.

  • Billing or delivery address.

  • City, department or state, and country.

  • Information needed to locate the recipient and deliver an order.

Commercial and transaction data:

  • Products viewed or purchased.

  • Order number and order history.

  • Amounts, discounts, and shipping costs.

  • Payment status and transaction reference.

  • Preparation, dispatch, and delivery status.

  • Requests for exchanges, returns, withdrawal, warranties, or customer service.

Payment-related data:

  • Selected payment method.

  • Payment confirmation, status, or reference provided by the payment gateway, financial institution, or Customer.

  • Bank transfer receipts.

  • Banking information strictly necessary to issue a refund, when applicable.

WUFTREK does not directly request or store full payment card numbers, online banking passwords, or CVV security codes. These data are processed by the corresponding payment gateways and financial institutions.

Technical and browsing data:

  • IP address.

  • Device type, browser, and operating system.

  • Date, time, and approximate duration of visits.

  • Pages viewed and interactions with the website.

  • Cookie identifiers and preferences.

  • Technical information required for security, operation, analysis, and fraud prevention.

Communications and service data:

  • Messages sent by email, WhatsApp, forms, or social media.

  • Inquiries, requests, complaints, and claims.

  • Photographs or videos sent for advice, exchanges, warranties, or product evaluation.

  • Pet information voluntarily provided for sizing or product advice, such as measurements, weight, or photographs.

Marketing data:

  • Authorization to receive marketing communications.

  • Preferences and interests.

  • Interactions with emails, promotions, and campaigns.

  • Information needed to manage subscriptions or unsubscribe requests.

User-provided content:

  • Reviews, comments, photographs, or other content voluntarily submitted for publication.

  1. HOW WE COLLECT DATA

Data may be collected:

  • Directly from the data subject during registration, checkout, or completion of a form.

  • Through customer service conversations, WhatsApp, email, or social media.

  • During requests for exchanges, returns, warranties, or withdrawal.

  • Automatically through cookies and similar technologies.

  • Through Shopify, payment gateways, carriers, or other providers needed to complete the transaction.

  • From public or legally authorized sources, when applicable.

  1. PURPOSES OF PROCESSING

WUFTREK may process personal data to:

  • Create and manage user accounts.

  • Receive, verify, process, and confirm orders.

  • Validate payments and prevent fraudulent transactions.

  • Prepare, dispatch, track, and deliver purchases.

  • Issue invoices, receipts, and accounting documents.

  • Contact the Customer about an order or operational update.

  • Provide advice on products, measurements, sizes, use, and care.

  • Manage exchanges, returns, withdrawal requests, refunds, and warranties.

  • Address petitions, inquiries, complaints, and claims.

  • Maintain traceability of communications and requests.

  • Comply with contractual, accounting, tax, regulatory, and legal obligations.

  • Protect the security of customers, systems, transactions, and digital channels.

  • Analyze use of the website and improve its operation, content, products, and service.

  • Prepare internal statistics and reports.

  • Manage reviews and user-submitted content.

  • Send marketing information, promotions, news, or recommendations when authorized or when another applicable legal basis exists.

  • Personalize communications and advertising according to the data subject's preferences and authorizations.

  • Manage forms and relationships with prospective distributors, partners, or business customers.

  • Exercise or defend rights in administrative, judicial, or extrajudicial proceedings.

Data will not be used for purposes incompatible with those disclosed without obtaining additional authorization when required.

  1. AUTHORIZATION

When required by law, WUFTREK will request the data subject's prior, express, and informed authorization through forms, checkboxes, electronic means, documents, or any mechanism that makes it possible to demonstrate that authorization was granted.

Authorization to receive marketing communications is voluntary and is not a condition of purchase.

The data subject may withdraw authorization for optional purposes, such as marketing, without affecting processing needed to fulfill a purchase, honor a warranty, or comply with legal obligations.

WUFTREK will retain proof of the authorizations obtained, when applicable.

  1. SENSITIVE DATA AND CHILDREN'S DATA

WUFTREK does not routinely request sensitive personal data. Responding to any request involving sensitive data is optional and, when processing such data is necessary, express authorization will be requested and the purpose will be disclosed.

The store is intended for people who have the legal capacity to enter into contracts. WUFTREK does not seek to intentionally collect personal data from children or adolescents.

If it is exceptionally necessary to process a minor's data, this will be done with authorization from their legal representative and with respect for the minor's best interests and overriding rights.

  1. PROCESSORS, PROVIDERS, AND RECIPIENTS

To operate the store and provide its services, WUFTREK may share or transmit only the necessary data to:

  • Shopify, as the ecommerce technology platform.

  • Mercado Pago, BOLD, Bancolombia, and other entities or providers that process payments.

  • Coordinadora, Deprisa, and other companies responsible for transportation and delivery.

  • Hosting, cloud storage, security, and technical support providers.

  • Email, messaging, WhatsApp, and customer service providers.

  • Analytics, advertising, and measurement tools.

  • Email marketing, review, and commercial communications platforms.

  • Accounting, tax, and legal advisors, auditors, and other professional service providers.

  • Administrative, judicial, or regulatory authorities when required by law or a valid request.

These third parties will process information in accordance with their roles, agreements, privacy policies, and legal obligations.

WUFTREK does not sell or rent personal data.

  1. INTERNATIONAL TRANSMISSION OR TRANSFER

Some technology providers, including the ecommerce platform and certain hosting, analytics, security, or communications services, may process or store information outside Colombia.

When personal data is transmitted or transferred internationally, WUFTREK will adopt the applicable contractual and legal measures to protect the confidentiality, security, and proper processing of the information.

  1. COOKIES AND SIMILAR TECHNOLOGIES

www.wuftrek.com uses cookies and similar technologies to:

  • Enable essential browsing, cart, and checkout functions.

  • Remember preferences.

  • Protect the website and prevent fraud.

  • Measure traffic and performance.

  • Analyze browsing behavior.

  • Evaluate campaigns and personalize communications or advertising when authorized.

Some cookies are necessary for the website to function. Others may be managed using the preference tools enabled on the store or through the browser's settings.

Blocking certain cookies may affect how some website features work.

Technology providers may also use their own cookies in accordance with their policies.

  1. INFORMATION SECURITY

WUFTREK will adopt reasonable administrative, technical, and organizational measures to protect personal data against loss, alteration, unauthorized access, misuse, disclosure, or destruction.

Access to information will be limited to people and providers that need it to fulfill the authorized purposes.

Although no system can guarantee absolute security, WUFTREK will manage incidents in accordance with applicable law and take measures to mitigate their effects.

Data subjects must also protect their passwords and devices and avoid sending passwords, security codes, or sensitive financial information through insecure channels.

  1. RETENTION AND DELETION

Data will be retained for as long as necessary to fulfill the disclosed purposes and for as long as contractual, accounting, tax, regulatory, warranty, or legal-defense obligations remain in effect.

When the information is no longer needed and there is no legal or contractual obligation to retain it, it will be deleted, anonymized, or blocked using reasonable procedures.

A deletion request will not be granted when the data subject has a legal or contractual duty to remain in the database or when retention is necessary to comply with an applicable obligation.

  1. RIGHTS OF DATA SUBJECTS

The personal data subject has the right to:

  • Know, access, update, and correct their personal data.

  • Request proof of the authorization granted, except where the law provides otherwise.

  • Be informed, upon request, of how their data has been used.

  • Access the information being processed free of charge.

  • Request deletion of data when legally appropriate.

  • Withdraw authorization when the legal requirements are met.

  • Submit inquiries or claims related to processing.

  • File a complaint with Colombia's Superintendence of Industry and Commerce after completing the inquiry or claim procedure with WUFTREK.

  • Decline to answer questions about sensitive data or data concerning children and adolescents.

  1. PROCEDURE FOR EXERCISING RIGHTS

Requests may be submitted through:

Email: info@wuftrek.com
WhatsApp: +57 316 253 5082
Address: Calle 44 A Norte # 4 N 65, La Flora neighborhood, Santiago de Cali, Valle del Cauca, Colombia.

The request must include:

  • The data subject's name and identification.

  • Contact details for receiving the response.

  • A clear description of the inquiry, request, or claim.

  • Any documents or evidence considered relevant.

  • Proof of authority when a third party acts on the data subject's behalf.

WUFTREK may request reasonable information to verify identity and protect personal data against unauthorized access.

Inquiries:

Inquiries concerning personal data will be answered within ten (10) business days after receipt.

If it is not possible to respond within this period, WUFTREK will explain the reason for the delay and provide a new response date, which may not be more than five (5) business days after the initial period expires.

Claims:

Claims concerning correction, updating, deletion, withdrawal of authorization, or an alleged breach will be addressed within fifteen (15) business days counted from the day after receipt.

If it is not possible to address a claim within this period, WUFTREK will explain the reason for the delay and provide a new response date, which may not be more than eight (8) business days after the initial period expires.

If a request is incomplete, WUFTREK may ask the interested party to complete it in accordance with the procedure established by law.

  1. MARKETING COMMUNICATIONS

WUFTREK will send promotional emails, messages, or communications when authorized by the data subject or when another applicable legal basis exists.

The data subject may unsubscribe by:

  • Using the unsubscribe link included in emails.

  • Sending a request to info@wuftrek.com.

  • Sending a request by WhatsApp to +57 316 253 5082.

Unsubscribing from marketing communications will not prevent WUFTREK from sending messages needed to confirm orders, provide delivery updates, respond to requests, or comply with contractual and legal obligations.

  1. THIRD-PARTY LINKS AND SERVICES

The website may include links or functions provided by third parties. Any processing performed directly by those third parties will be governed by their own privacy policies.

WUFTREK recommends reviewing those policies before providing information to third parties.

  1. CHANGES AND EFFECTIVE DATE

WUFTREK may update this Policy to reflect legal, technological, or operational changes.

Material changes will be disclosed through the website or other appropriate means when required by law.

The current version will be available at:

https://wuftrek.com/en/policies/privacy-policy

This Policy takes effect upon publication and will remain in force for as long as WUFTREK processes the personal data described herein.